Build a Brand That Matters · Dr Alex George

If any of these sound familiar...

You're in the right place.

You've got the expertise - you just don't know how to be found.
Maybe you're a therapist, a doctor, a coach, a specialist, or an expert in another field. You don't want to be an influencer, and social media feels overwhelming. But if you don't put yourself out there, the people you could help will never find you.
You don't know where to start.
The idea has been ruminating for years, and what's missing is the order - what to do first, and how to go about it. There's so much noise around starting a brand, and it gets confusing.
There's only so far you can go on your own.
Perhaps you've already built something, whether it's an Instagram page, a Substack, LinkedIn, maybe even TikTok. You've been posting on it a bit, but you don't really know where to go next.
You don't want to lose yourself doing it.
You've seen what chasing the algorithm can do, and you want to stay authentic to yourself and your purpose.

Meet Dr Alex

Helping people has always been the point.

Hi, I'm Alex. I'm a mental health advocate, a Sunday Times bestselling author, a broadcaster and an entrepreneur. But before any of that, I was just a doctor who loved helping people.

My mental health work has taken me from NHS wards to 10 Downing Street. I spent four years as the UK's Youth Mental Health Ambassador, working with government and YoungMinds to improve mental health support in schools and secure funding for early support hubs. That campaigning turned into real, practical support for young people, and it's the work I'm most proud of.

Alongside it, I've built a seven-figure business across publishing, podcasts, broadcasting and brand partnerships, working with brands like Head & Shoulders, La Roche-Posay and Lloyds Bank, with a brilliant team around me. And here's what I've learnt along the way: a clear purpose doesn't hold a business back. It's the reason the opportunities, the income and the lasting relationships came at all.

And that's what this course is - everything I've learnt over eight years of doing it, mistakes included. It goes from finding your voice, building trust and growing a team, to making the money decisions that turn an idea into a business. I'll be alongside you while you build something you're genuinely proud of, and I hope you enjoy doing it as much as I do.

Join the course

Inside the course and community

A six-module course breaking down where to start, right through to how you grow, monetise and scale a team, step by step. Six months of community access is included too, so you have people supporting you along the way.

01Decide What You're Building - and Where to StartAvailable straight away+

Assess your current audience, platforms and goals, and define what a successful brand would actually look like for your life.

02Give People a Reason to Choose YouAvailable straight away+

Identify what your expertise, experience and purpose bring together - and turn that into a clear reason for people to listen to you.

03Create Content That Gets You Found - and Builds TrustReleased 5 October+

Choose the platforms that suit your audience and learn the two jobs your content needs to do: attract new people and give them a reason to stay.

04Choose How to Earn - and What to ChargeReleased 5 October+

Explore the revenue streams that fit your stage, understand pricing and negotiation, and make commercial decisions that protect your audience's trust.

05Handle Being Seen: Criticism, Comparison and BoundariesReleased 12 October+

Learn how to deal with the pressure of putting yourself out there, protect your private life and build an approach you can sustain.

06Turn Your Brand Strategy Into Your Next StepsReleased 12 October+

Bring your purpose, audience strategy and income plans together, so you finish knowing what to work on next - with a community alongside you.

+Six months' community accessAvailable straight away+

The beauty of being part of the community is that if there are 100 people in the group and each person shares one insight a week, that's 100 insights. For every one thing you share, you get 99 things back.

You'll also get a live Q&A with me every month, where you bring your real questions and the decisions you're actually facing, as well as support from the community itself - people building at the same time, at different stages, building momentum together.

Join the course

Most courses start with the platform,
this one starts with you.

Purpose before tactics.

Get clear on what you stand for first, because that clarity is what makes every tactic work.

No hype, on purpose.

No one here promises overnight success, because there isn't any. Longevity is the whole point.

Lived experience, over eight years.

Everything here comes from actually doing it, mistakes included.

Support while you build.

The community is there for the questions the videos can't answer in advance.

Course + Six Months of Community

Join the course and community.

£795

Choose how you'd like to pay Pay in fullOne payment today One payment today £795 3 payments£810 in total, paid monthly £810 in total, paid monthly 3 x £270

Join today · £795

Full access from your first payment. The payment plan stops automatically once it's complete - there's nothing to cancel.

What you get

A six-module courseModules one and two are available immediately, three and four open on 5 October, and five and six on 12 October. From then, all six are available as soon as you join
Six months of community accessA live Q&A with Alex every month, plus support from your peers
Downloadable worksheets and guides

This works even if you're not starting from the "perfect" place.

If you...

...barely have an audience.
Good - you'll build the right one from the start.
...already have an audience.
Great - we can either work together to build it, or reshape it around where you're actually going (I've done exactly that).
...are an expert, not an influencer.
That's perfect - it's exactly who this is for, and your expertise is the advantage.
...find social media overwhelming.
Don't worry - I'll walk you through it. You'll stick to one or two platforms on purpose and give yourself permission to ignore the rest.
...have posted before and it stung.
There's a whole module in this course covering criticism, confidence and boundaries, which will walk you through exactly this.
...have a modest version of success in mind.
That's totally okay - you build whatever version of success makes sense to you.

Questions, answered.

When do I get access?

Straight away - you'll get access to modules one and two the moment you join, along with the community. Modules three and four unlock on 5 October, and five and six on 12 October. If you join after that, all six modules are there from day one and you can work through them at your own pace.

I'm a therapist, coach or practitioner rather than a creator. Is this for me?

Yes, you're in good company - experts building a brand around what they know, rather than full-time content creators, are exactly who this course is for.

Do I need an existing following?

No. The course starts you off from the very beginning, thinking about your purpose before you even think about your following.

What if I've already got a following? Can this help me?

Yes. I started with an audience that followed me from reality TV, and I reshaped it into a clearly defined brand where people know exactly what I stand for. If you've got a following already, the course helps you do the same: sharpen what you're known for, deepen the trust, and turn your audience into a business.

What if I don't know my purpose yet?

Don't worry, there's a module fully dedicated to this. You're not expected to arrive with the answer.

How long does community access last?

Six months is included in the price, starting the day you join, and you'll have lifetime access to the course itself. You'll also be able to continue as part of the community beyond the six months if you'd like to.

Can I split the payment?

Yes - you can spread the cost over three payments of £270 (one today, then one a month for the next two months, £810 in total). The payments stop automatically once your plan is complete, so there's nothing to cancel, and you get full access from the first payment. You'll find the option in the pricing section.

What if the algorithm changes?

It will, it changes all the time. That's exactly why the whole approach is built on the things that don't move when platforms do.

One Last Thing

What I'm giving you is the path.

Look, this isn't going to be easy. There's going to be hard work and graft, and it's down to you to put the effort in. But the good news is you won't be doing it alone, and I know you can do it.

Join me in having the best job in the world: making a living through helping people and making a difference.

Start today · £795

or 3 monthly payments of £270